Meta launches AI image generator trained on your Facebook, Instagram photos

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Meta Platforms, the parent company of Facebook, Instagram, Whatsapp, and Quest VR headsets, and creator of the leading open-source large language model Llama 2, is diving into the text-to-image AI generator game.

Actually, to clarify: Meta was already in that game via a text-to-image and text-to-sticker generator that was launched within Facebook and Instagram Messengers earlier this year. However, as of this week, the company has launched a standalone text-to-image AI generator service, “Imagine,” outside of its messaging platforms.

Meta’s Imagine is now a website you can simply visit and begin generating images from: imagine.meta.com. You’ll still need to log in with your Meta or Facebook/Instagram account (I tried Facebook, and it forced me to create a new “Meta account,” but hey — it still worked).

Early reactions are mixed

Already, AI artists around the web are experimenting with Meta Imagine to produce high-quality imagery quickly and consistently, with some comparing it to other popular AI image generators such as Midjourney, Stable Diffusion, and OpenAI’s DALL-E 3.