Sarah O'Donell
This piece was written during the 2023 WGA and SAG-AFTRA strikes. Without the labor of the writers and actors currently on strike, the franchise being covered here wouldn’t exist.
Happy Star Trek Day! To celebrate the occasion, the franchise has kicked off a new campaign called “Boldly Be,” which will feature contributions from Grammy Award-winning musician Kid Cudi (a.k.a. Scott Mescudi).
While we don’t have many details of the “Boldly Be” campaign yet, we do know that it’s inspired by the Vulcan philosophy of IDIC (Infinite Diversity in Infinite Combinations). Kid Cudi kicked off the campaign today with the release of the teaser video above, which is strong on vibes but coy about the details of what we’ll see.
“I grew up watching Star Trek with my dad who is single handedly responsible for turning me into a fan,” Mescudi said in a statement. “The most important thing to me is to be as authentic as possible. Star Trek’s mission has always been about having a hopeful future and when I was first approached about this project it was the perfect marriage of all the things I believe in—being brave and a hero by doing what’s right and fighting for freedom. I can’t wait to share my love of this incredible franchise with the world.”
Mescudi’s contribution to the campaign includes an original song inspired by Star Trek, an interactive gaming experience, and a fashion collaboration that will come out sometime in October. You can learn more about the “Boldly Be” campaign on StarTrek.com. We also got a poster to celebrate the collaboration, which you can take a gander at below:
Don’t miss out on this exciting news! This piece was written during the 2023 WGA and SAG-AFTRA strikes, highlighting the importance of the labor of the writers and actors currently on strike. Without their dedication, the beloved Star Trek franchise wouldn’t exist.
And what better way to celebrate Star Trek Day than with the launch of the “Boldly Be” campaign? This thrilling initiative will showcase the talents of Grammy Award-winning musician Kid Cudi, also known as Scott Mescudi.
While the details of the “Boldly Be” campaign are still under wraps, we do know that it draws inspiration from the Vulcan philosophy of IDIC (Infinite Diversity in Infinite Combinations). Kid Cudi has already set the stage with a captivating teaser video, leaving us eager to discover what lies ahead.
In a heartfelt statement, Mescudi expressed his deep connection to Star Trek, thanks to his father who introduced him to the series. He emphasized the importance of authenticity and how this project perfectly aligns with his beliefs of bravery, heroism, and fighting for freedom. Mescudi can’t wait to share his love for this incredible franchise with the world.
As part of the campaign, Mescudi will contribute an original Star Trek-inspired song, an interactive gaming experience, and a fashion collaboration set to release in October. For more information about the “Boldly Be” campaign, visit StarTrek.com. And don’t forget to check out the stunning collaboration poster below:
